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To price or not?

 
The key to attracting as many potential buyers as possible is to avoid putting any barriers in the way of their appreciation of your property. Putting an advertised price on your property is often a major reason why potential buyers will not enquire further. Falling in love with a home is a very natural and emotional thing to do and is normal buyer behaviour… a reaction which, initially, has very little to do with cost. In reality, price can often be surprisingly low on the list of priorities because there are so many other important attributes which go towards creating the desire for ownership.

A property marketed without a price will:

  • Attract between 3-4 times the number of potential buyers
  • Attract premium price opportunities
  • Have a higher rate of success within a shorter time period

A property-based decision is infinitely preferable to a price-based one. It's important to sell the dream before the reality.

 
 

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