Dangers of setting your price too high

When considering marketing your property with a set price, it is important to use market facts when determining your asking price.

Over-priced properties do take longer to sell and do not attract the optimum number of potential buyers, particularly during the prime selling period. Also, the longer properties sit on the market, generally the lower the price they achieve.

For sale by tender

With this method of marketing you can create both a high profile for your property as well as a competitive environment without having to list a price. As with an auction, you set a deadline when all sealed written offers must be received. Prospective buyers submit their most competitive tender. You have the opportunity to accept, decline or continue negotiations with any interested party. It's your choice. You're in control.

• A high profile marketing programme will take place
  
• A tender close-off deadline creates competitiveness and urgency
  
• Buyers become emotionally involved before they consider price
  
• All tender details remain undisclosed and absolutely confidential

Price by negotiation

By not placing a fixed price on your property you can maximise buyer interest and also the sale price of your home. Buyer focus is more on the property and less on the price.
It's also a great way to gain feedback from the market before finally settling on a price you're happy with.

• Increased buyer interest
  
• All buyers eligible to submit an offer at any time
  
• Allows negotiation
  
• Removes any risk of over or under pricing